Search Engine Optimisation
Website Development

Social Media Strategy

You have probably heard many people mention the need for a Social Media Strategy, but do you really know what they are talking about?

Over the last five to ten years, the internet has evolved significantly, moving from very static information driven websites to increasingly more interactive platforms which allow visitors to engage and site content to grow dynamically. This new era of the World Wide Web is often referred to as Web 2.0.

One of the main drivers behind Web 2.0 is Social Media. Social Media is the term used to describe the phenomenon of individuals or businesses coming together and forming networks (anonymous, personal or professional) via an online platform, for the purpose of creating and sharing ideas or content.

The major Social Media platforms being used today are:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

If you follow any of the above links, you will find a brief introduction to the platform and also a few ideas and widgets that are currently available to incorporate into your website.

In today's climate it is increasingly important to identify the most cost effective approaches to marketing your business. Social Media Marketing is without a doubt a worthwhile avenue to explore, however, the extent to which you engage really depends on the nature of your business and the funds and time that you have available.

Here at Sure Media we can help you work out the best approach for your individual endeavour and if need be, help you set up, manage and develop a Social Media Strategy of your own.