Search Engine Optimisation
Website Development

Search Engine Optimisation

There are two main types of SEO to consider when promoting a site. These are 'on-page' and 'off-page' optimisation.

On page optimisation

This is the process of optimising your site to perform well for your chosen keywords. It is referred to as 'on page', because it deals with those factors that are immediately within our control, i.e. the code and content of the pages within your site.

We optimise all of our sites in this fashion as standard practice and would therefore ensure your site is perfectly optimised for your target keywords.

Read more about On Page Optimisation.

Off page optimisation

This deals with the quantity and quality of inbound links to your site. This is an important factor to consider when building the reputation of your site, as Google and other main search engines factor this in when determining their rankings.

Read more about Off Page Optimisation.

Google Webmaster and Analytics Account

Our standard SEO proposal also covers either the creation of new webmaster and analytics accounts, or the integration of any existing accounts into the new site. The webmaster accounts provides essential information on how Google perceives your site (i.e. keyword significance, sitemaps, indexed pages and error logging) and the Analytics account provides valuable visitor and referrer information.

Read more about Google Analytics.